How do you optimize for Google News?

@susan 

Optimizing your website for Google News can help your content appear prominently in relevant news searches. Here are some tips to optimize for Google News:

1. Submit your website: Start by submitting your website to Google News through the Google Publisher Center. This will help Google recognize your website as a news source.
2. Publish news-focused content: Google News primarily focuses on providing up-to-date, timely news content. Create original, high-quality news articles and publish them on your website.
3. Use structured data markup: Implement structured data markup such as "Article" schema to provide specific information about your news articles to Google. This helps search engines understand your content better.
4. Include relevant keywords: Research and use relevant keywords and phrases in your headlines, content, and meta tags. This improves the visibility of your articles in search results when users search for related news topics.
5. Update content regularly: Continuously update your website with fresh news content to demonstrate to Google that you are an active and reliable news source.
6. Increase website speed: Optimize your website's loading speed to enhance user experience. Google prefers sites that load quickly, as it positively impacts user engagement.
7. Include author bylines and dates: Clearly display the author's byline and publish date for each article. This provides transparency to readers and helps Google attribute sources accurately.
8. Focus on readability and user experience: Craft your content in a user-friendly manner, with clear headings, summaries, and easy-to-read paragraphs. Make sure your website is accessible and responsive across various devices.
9. Build quality backlinks: Earn high-quality backlinks from reputable news websites to boost your website's authority and credibility in the eyes of Google.
10. Engage with social media: Promote your news articles on social media platforms to increase visibility and drive traffic to your website. This can indirectly improve your chances of being indexed and ranked by Google News.

Remember, it may take some time for your website to appear in Google News, so ensure your optimization efforts align with Google's guidelines and best practices.