To utilize Google Optimize in GA4, follow these steps:
- Set up a Google Optimize account: If you haven't already, sign up for a Google Optimize account at optimize.google.com. Once done, you'll receive a unique container ID for your Optimize account.
- Install the Global Site Tag (gtag.js): In the GA4 property settings, click on "Data Streams" in the left-hand navigation menu and select the appropriate web data stream. Then, click on the "Tagging Instructions" link and follow the steps to install the Global Site Tag (gtag.js) on your website.
- Link Google Optimize and GA4: In the GA4 property settings, click on "Measurement Settings" in the left-hand navigation menu. Under the "Optimize Settings" section, enter your Optimize container ID and click on the "Link" button.
- Create an experiment or personalization in Google Optimize: In your Optimize account, create a new experiment or personalization that you want to run on your website. Follow the instructions in Optimize to design and configure your variation.
- Define experiment objective and targeting in GA4: In the GA4 property settings, click on "Experiments" in the left-hand navigation menu. Click on the "+ New Experiment" button and select the Optimize container ID linked to your GA4 property. Define the experiment objective, targeting rules, and variants.
- Publish and confirm experiment setup: Once you have configured your experiment, publish it in Optimize. In GA4, click on the "Publish" button to send the experiment to Google Analytics. Verify the experiment setup and make sure the tracking status is "Active".
- Analyze experiment results in GA4: After the experiment has run for a sufficient period, go to the "Experiments" section in GA4 to analyze the results. You'll be able to see experiment-related metrics, such as conversions, revenue, and goal completion rates. Review the data and insights to make informed decisions about your website optimization.
Remember to regularly monitor and update your experiments in Google Optimize to continually improve your website performance and user experience.