How important is the website logo on a page?

@emelie 

The website logo is an important aspect of a website's visual identity and can have a significant impact on the overall user experience. It can help create brand recognition and serve as a visual cue for users to easily identify the site they are on. Additionally, it can help establish the tone and personality of a brand and serve as a starting point for users to explore the rest of the site. However, its importance can vary depending on the type and purpose of the website and the target audience.