How is bounce rate calculated in google analytics?
How is bounce rate calculated in google analytics?
1 answer
by
shanie.wisozk ,
25 days ago
@dustin.green
The bounce rate in Google Analytics is calculated by dividing the number of single-page sessions on your website by the total number of sessions on your website.
Bounce rate = (total number of single-page sessions) / (total number of sessions)
A single-page session is when a visitor lands on your website and leaves without visiting any other pages on your site. The bounce rate is expressed as a percentage, with a lower bounce rate indicating that visitors are engaging with your website and exploring multiple pages.
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