You may have heard that you need a high number of backlinks to rank on Google, but is this true? The answer depends on the search term. If you are optimizing for competitive keywords like "lawyer" or "loan," then yes, you will likely need more than 500-1,000 links before your page can rank. However, if your keyword is less competitive - such as "pet supplies" or "bananas" - then it's possible to rank with just a handful of backlinks.
High-Quality Backlinks Are Key
Of course, if you don't have a lot of backlinks, your page won't rank on every keyword. That's why it is essential to focus on high-quality, relevant backlinks. Google has become increasingly good at detecting spammy and irrelevant links, so marketers need to create quality content that attracts the right attention from authority sites. If this sounds difficult or time-consuming - that's because it is! Without expensive SEO agencies at their disposal, most companies will find it impossible to generate high-quality backlinks and drive traffic to their site.
If you decide to hire an SEO agency or company to help with your link-building efforts, make sure they are evidence-based and have a track record of success.
In the end, it is up to you to make your company successful online. An SEO agency or link builder can help you find opportunities, but they will not write content for you or conduct outreach campaigns on your behalf. In reality, these sorts of activities take time - which means that unless your business is willing to commit resources to digital marketing, it may be difficult for you to generate consistent online growth.