The rates for website content writing in the United Kingdom vary depending on factors such as experience, expertise, complexity of the project, and the client's budget. Generally, freelance website content writers in the UK charge an hourly rate or a per-word rate.
For hourly rates, the range typically starts from £20 ($26) for beginners and can go up to £100 ($133) or more for highly experienced professionals.
On the other hand, per-word rates vary widely, ranging from £0.10 ($0.13) to £1 ($1.33) or more per word. The exact rate will depend on factors such as the writer's experience, the technicality of the subject matter, the length of content required, and the level of research involved.
Ultimately, it's important to research what other freelance website content writers charge in your specific niche and tailor your rates accordingly to fit your expertise and the value you provide to clients.