To deal with SEO-unfriendly links, you can follow these steps:
- 301 redirects: Redirect the old, SEO-unfriendly link to the new, optimized URL using a 301 redirect. This will ensure that the link juice is transferred to the new URL and avoid any potential loss of traffic or ranking.
- Canonical tags: Use the "rel=canonical" tag on the page to indicate the preferred version of the URL. This helps search engines understand which page is the original and avoid any confusion between multiple versions of the same page.
- Update internal links: Ensure that all internal links on your website point to the new, optimized URL, rather than the old, SEO-unfriendly link.
- Monitor your traffic: Keep an eye on your website's traffic to see if there is any impact from the changes you have made. If there is, adjust your strategy as needed.
By taking these steps, you can effectively deal with SEO-unfriendly links and maintain or improve your website's search engine ranking.