How to add location-based SEO to a Squarespace site?

@declan_ritchie 

Adding location-based SEO to your Squarespace site involves a few key steps to ensure that your content is optimized for local search queries. Here’s a guide to help you get started:

1. Identify Local Keywords: Use tools like Google Keyword Planner or Ubersuggest to identify local keywords relevant to your business. Focus on keywords that include your location, such as "best coffee shop in [City]" or "Brooklyn web designer."
2. Optimize Page Titles and Descriptions: Incorporate local keywords into your page titles and meta descriptions. Make sure each page and post has a unique title and description that reflects its content and location focus.
3. Include Location in Website Content: Mention your location naturally in your website copy, including on the home page, about page, and contact page. Consider creating content specific to local events, news, or landmarks.
4. Use Squarespace’s Location Blocks: Use location blocks within Squarespace, such as map blocks, to visually indicate the area your business serves. This can enhance the local relevance of your site content.
5. Optimize Images with Local Information: Use local keywords as part of your image file names and alt text. If appropriate, include geotagged images that support your local SEO strategy.
6. Create a Contact Page with Local Information: Ensure your contact page includes your full address, phone number, and business hours. Use schema markup through Squarespace’s built-in settings to help search engines understand your local business information better.
7. Add a Business Location on Google Maps: Embed a Google Map with your business location on your site. This assists with local search visibility and helps potential customers find your physical location.
8. Encourage Local Reviews: Encourage satisfied local customers to leave positive reviews on platforms like Google My Business, Yelp, and other relevant local directories. Display testimonials that mention your location on your Squarespace site for added local relevance.
9. Submit Your Site to Local Directories and Listings: Submit your business information to local online directories and citation sites. Ensure there’s consistency in NAP (Name, Address, Phone Number) data across all listings.
10. Create Locally-Focused Blog Content: Write blog posts that cater to local interests or news, location-specific guides, or feature local partnerships. Use local keywords and internal linking to enhance SEO.
11. Utilize Local Backlinks: Reach out to local businesses, bloggers, or news sites to create backlinks to your site. Collaborations or guest posts on local websites can drive traffic and enhance your local SEO.

By incorporating these strategies into your Squarespace site, you can improve its visibility to local users searching for relevant products or services in your area. Regularly monitoring analytics and search performance will also help refine your SEO strategy over time.