@aniyah.green Both WordPress and Squarespace are very popular for SEO optimization. The best-ranking websites tend to utilize their features to stay at the top. However, are they on an equal level?
Squarespace is famed for its specialization in simplicity. It is mainly created for beginners, and building websites using their templates is quite easy. WordPress is the more popular of the two platforms, with over 40% of online websites created by it. WordPress gives its user more options given its versatility. One can even code into the program, making it possible to customize your website.
Squarespace wins in terms of Out of Box usage as it has SEO features favored by creators. These include generating XML sitemaps, automatically making content responsive, and custom URLs.
WordPress Out of the box delivers mainly in terms of plugins. One can code features they would prefer onto their platform.
One would need to know coding to use the platform's customization features.
WordPress wins in regards to SEO tools. It gives the owner complete control and freedom over their platform.
Squarespace limits the control one has over their website. You can only use the default tools given, which is a huge setback in terms of SEO.
In terms of performance, WordPress is the clear winner. It gives users various tools for use, allowing them to decide which Webhosting company they will use. It is hugely advantageous compared to Squarespace, which imposes limits on developers.