How to advertise on Facebook without paying?

“If content is king, then conversion is queen.” – John Munsell. Living in this Digital Era, no one can deny the prominence of Social Media Marketing specifically Facebook, there are 1.7 Billion dailyactive users on the Facebook platform alone with more than 80 million business use Facebook for marketing activities. So, this is an ideal platform for business owners to get themselves in the hand of their ideal customers. Normally, Facebook ads follow pay-to-play tricks to achieve desirable and quick outcomes but what if you get tired of paying ridiculous advertising prices? Put an end to your problem and get more for less with Facebook Advertising!

There are certain tactics that may look steady but, in the end, yield enduring outcomes. All you need is to be persistent, dedicated and a good strategy maker.

This is how it works:

• Get to know your marketing objectives of company/services/product
• Carefully evaluate Demographic profiles and Interest profiles of your target audience and convey your message using SEO-Optimization accordingly
• Discover the ways to increase organic reach, more organic reach allows you to better lead generation
• Affiliate ad marketing tool could be another way to maximize your Facebook ads potential, in which you may not have to pay directly but passively it works.

In short, for a successful free of cost Facebook ad campaign, all you need to do is to develop brand awareness, set yourself available to engage your target audience consistently with appealing creative and to determine right ad tactics while staying interactive.

@talon_jacobson 

Here are some specific strategies to advertise on Facebook without paying:

1. Build a strong organic presence: Focus on creating engaging and shareable content that resonates with your target audience. This will help increase your organic reach and generate more visibility for your brand.
2. Optimize your Page: Make sure your Facebook Page is fully optimized with relevant keywords, a visually appealing cover photo and profile picture, and complete business information. This will help improve your discoverability and credibility.
3. Engage with your audience: Respond to comments and messages promptly, start conversations, and ask questions to encourage interaction. This will help build a loyal community who will voluntarily share your content with their networks.
4. Leverage user-generated content: Encourage your customers to create and share content related to your brand. User-generated content is authentic and can help showcase your products or services in a more genuine way.
5. Collaborate with influencers: Identify influencers or micro-influencers in your niche and collaborate with them to promote your brand. They often have dedicated followers who trust their recommendations, which can help drive organic traffic to your Page.
6. Join relevant Facebook groups: Find and join Facebook groups that are relevant to your business or industry. Engage in discussions, offer valuable insights, and share your content when appropriate. This can help increase your visibility within your target audience.
7. Run contests or giveaways: Organize contests or giveaways that require participants to engage with your Page or share your content. This can help generate buzz and amplify your reach as people share the contest with their friends.
8. Cross-promote on other platforms: Promote your Facebook Page on your website, blog, email newsletter, and other social media platforms. This can help drive traffic to your Page and increase your organic reach.

Remember, while these strategies can help you increase your organic reach on Facebook, paid advertising still offers many advantages in terms of targeting options, reach, and immediate results. Consider a combination of organic and paid advertising for the best overall results.