To analyze organic social traffic in GA4 (Google Analytics 4), follow these steps:
- Open Google Analytics 4: Log in to your Google Analytics 4 account and navigate to the property you want to analyze.
- Access the Acquisition Report: In the left-hand menu, click on "Acquisition" and then select "All Traffic."
- Filter by Source / Medium: On the "All Traffic" page, you'll see a table displaying traffic sorted by source and medium. To focus on organic social traffic, use the search bar or scroll down to find the "Organic Search" row. Click on it to filter the data accordingly.
- Segment by Social Source: To further analyze social traffic, you can apply a segment to isolate just the traffic from social sources. Click on the "+ Add Segment" button at the top of the page, then search for "Social" and select the appropriate segment, such as "Social Network Referrals." Apply the segment to view organic social traffic.
- View Key Metrics: Once the segment is applied, you can view key metrics related to organic social traffic. Some metrics to consider include sessions, pageviews, bounce rate, session duration, and conversions. These metrics will help you understand the performance and engagement of your organic social traffic.
- Analyze Landing Pages: To gain insights into the specific landing pages that receive organic social traffic, scroll down to the "Landing Page" section in the same report. This section displays the top landing pages visited by users from organic social sources.
- Set Goals & Conversions: To measure the success of your organic social traffic, set up goals and conversions within GA4. This will allow you to track specific actions or events completed by users arriving via organic social channels and evaluate their impact on your business objectives.
- Customize Reports: GA4 provides various customization options, such as applying filters, adding secondary dimensions, and visualizing data in different ways. Take advantage of these options to further analyze and compare organic social traffic with other channels.
By following these steps, you'll be able to effectively analyze organic social traffic in GA4 and gain insights into how it contributes to your website's performance and user engagement.