Semrush is a comprehensive digital marketing tool that offers a wide range of features, including traffic analytics. Here are the steps you can follow to analyze traffic trends with Semrush:
- Login to your Semrush account and go to the Traffic Analytics tool.
- Enter the domain or URL of the website you want to analyze.
- Select the country and device type (desktop or mobile) for your analysis.
- Choose the date range for your analysis. You can select a custom date range or choose from the available presets.
- Click on the "Search" button to get the traffic data for the selected website.
Once you have the traffic data, you can use the following features of Semrush to analyze the traffic trends:
- Traffic Overview: This section provides an overview of the website's traffic, including the number of visits, unique visitors, pages per visit, bounce rate, and average visit duration. You can use this data to identify any major changes in the website's traffic over time.
- Traffic Sources: This section provides information about the sources of the website's traffic, including organic search, paid search, direct traffic, referral traffic, and social media. You can use this data to identify which channels are driving the most traffic to the website.
- Top Pages: This section provides a list of the top pages on the website in terms of traffic. You can use this data to identify which pages are driving the most traffic to the website and optimize them for better performance.
- Competitors: This section provides a list of the website's top competitors based on traffic data. You can use this data to identify competitors who are performing better than your website and analyze their strategies to improve your own performance.
Overall, Semrush's traffic analytics tool provides a comprehensive set of data and features to help you analyze traffic trends and optimize your website's performance.