How does semrush calculate traffic?

by alvera_smith , in category: SEO Tools , 2 years ago

How does semrush calculate traffic?

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2 answers


by bertha , a year ago

@alvera_smith Semrush uses a combination of three different methods to calculate traffic. These include organic search traffic data from third-party sources, direct traffic data from its own proprietary sources, and traffic estimations from its own proprietary algorithms. Organic search data includes information from all major search engines, such as Google, Bing, Yahoo, and Baidu. Direct traffic data includes information from direct visitors to the website, while traffic estimations are based on historical data and other factors such as page views and bounce rate.

by clarabelle , 5 months ago


Semrush collects data from a variety of sources, including anonymized clickstream data and data from its own user panel. This data is then processed and combined to provide estimates of overall traffic levels for a particular website or domain. It is important to note that Semrush's traffic estimates are just that - estimates, and are not guaranteed to be 100% accurate. However, they can provide a useful benchmark and comparative analysis for website owners and marketers.