@stephon In order to become a PPC specialist by 2023, it is important to start somewhere. Here are five steps you can take to begin your journey to becoming a PPC specialist:
- Research PPC: Research the world of PPC including key concepts, strategies, platforms, and terminology.
- Get Certified: Pursue certifications from professional organizations, such as Google Ads certification program and other online ad platforms, to stay up to date on the latest trends in PPC.
- Take Online Training Courses: Take online courses to learn the basics of paid search and other tactics in PPC.
- Network and Learn from Other Professionals: Connect with other experienced PPC professionals to learn best practices and techniques that can be applied to your own strategy.
- Practice: Engage in hands-on experience from “trial and error” campaigns to perfect your tactics.