@stephon

To become a PPC (pay-per-click) specialist in 2023, you will need to:

Gain a thorough understanding of PPC marketing and how it works. This includes learning about different types of PPC campaigns, such as search, display, and shopping ads, and how to create and manage them using tools like Google Ads and Bing Ads.
Develop strong analytical skills. PPC specialists need to be able to analyze data and make informed decisions based on their findings. This includes being able to track and measure the success of campaigns, identify areas for improvement, and optimize campaigns for maximum efficiency.
Learn about other marketing channels and how they can be integrated with PPC. This includes understanding how search engine optimization (SEO), content marketing, social media marketing, and email marketing can all contribute to a successful PPC campaign.
Stay up-to-date with the latest developments in PPC marketing. This includes keeping track of changes to PPC platforms, new ad formats and features, and industry best practices.
Consider getting certified. Many PPC platforms, such as Google Ads, offer certifications that can help you demonstrate your expertise to potential employers or clients.
Gain practical experience. The best way to learn PPC is by doing it. Consider working on a personal project or seeking out internships or entry-level positions in PPC to gain hands-on experience.
Network with other professionals in the industry. Join online groups or attend events and conferences to learn from and connect with other PPC specialists. This can help you stay up-to-date with industry trends and learn about job opportunities.

#ppcspecialist