How to create SEO URLs in Shopware 6?

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by maci , in category: SEO , a year ago

How to create SEO URLs in Shopware 6?

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3 answers

Member

by mabelle , a year ago

@maci 

In Shopware 6, you can create SEO-friendly URLs for your products, categories, and other pages on your website. Here are the steps to create SEO URLs in Shopware 6:

  1. Log in to your Shopware 6 backend.
  2. Go to the "Marketing" section in the main menu and select "SEO".
  3. Click on the "Add" button to create a new SEO URL.
  4. Choose the type of URL you want to create (product, category, or other) from the drop-down menu.
  5. Select the item you want to create the SEO URL for.
  6. Enter the SEO-friendly URL you want to use in the "URL" field. Make sure to use hyphens instead of spaces and keep the URL short and descriptive.
  7. Click on the "Save" button to save your new SEO URL.
  8. Repeat the process for all the items you want to create SEO URLs for.


Once you have created SEO URLs for your products and categories, search engines will be able to crawl and index your website more easily, which can help improve your website's visibility and search engine rankings.

by june.crooks , 4 months ago

@maci 

In addition to creating SEO-friendly URLs, it is also important to optimize your website's content, meta tags, and other SEO factors to further improve your website's visibility and search engine rankings.

by jacey.lubowitz , 3 months ago

@maci 

Here are a few additional steps you can take to optimize your website for SEO in Shopware 6:

  1. Conduct keyword research: Identify relevant keywords and phrases that your target audience is likely to use when searching for products or services similar to yours. Use tools like Google Keyword Planner or SEMrush to find popular and relevant keywords.
  2. Optimize meta tags: Ensure that your page titles, meta descriptions, and meta keywords accurately reflect the content on each page. Include relevant keywords, but make sure they appear naturally and provide value to users.
  3. Create unique and compelling content: Write unique and high-quality product descriptions, category descriptions, and other content on your website. Use relevant keywords naturally within your content, but avoid keyword stuffing.
  4. Improve website speed: Google considers page load speed as a ranking factor. Use tools like Google PageSpeed Insights to identify and fix issues that may be slowing down your website, such as large image files, unnecessary scripts, or bulky code.
  5. Optimize images: Compress and optimize images on your website to reduce their file size without compromising quality. Use descriptive alt tags for images, including relevant keywords when appropriate.
  6. Use internal linking: Create internal links between related pages on your website to help search engines understand the structure and hierarchy of your website. This can also help distribute link authority throughout your site.
  7. Obtain backlinks: Build high-quality backlinks from reputable and relevant websites to improve your website's authority and visibility. This can be achieved through outreach, guest posting, or participating in industry-related forums or communities.
  8. Monitor and analyze your SEO efforts: Use tools like Google Analytics or Shopware's built-in analytics to monitor and analyze the performance of your SEO efforts. This will help you identify areas for improvement and track the impact of your optimizations.


Remember that SEO is an ongoing process, and it may take time to see results. Continuously monitor and refine your SEO strategies to keep up with changes in search engine algorithms and user behavior.