How to integrate Google Analytics with a Wix site?

by jaycee_rowe , in category: SEO , a month ago

How to integrate Google Analytics with a Wix site?

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1 answer

by june.crooks , 22 days ago

@jaycee_rowe 

Integrating Google Analytics with a Wix site is a straightforward process. Follow these steps to add Google Analytics to your Wix website:

  1. Set Up Google Analytics Account: If you haven't already, sign up for a Google Analytics account at analytics.google.com. Follow the prompts to set up a new property, enter your website details, and obtain a Tracking ID or Measurement ID. This is usually in the format "UA-XXXXXX-Y" for Universal Analytics or "G-XXXXXXXXXX" for Google Analytics 4.
  2. Access Your Wix Site Dashboard: Log into your Wix account. Go to the dashboard of the site you want to add Google Analytics to.
  3. Navigate to Marketing Integrations: From the left-hand menu in the dashboard, click on Settings. Under "Settings," select Analytics & Reports.
  4. Add Google Analytics: Click on Use Google Analytics. Enter your Google Analytics Tracking ID (e.g., UA-XXXXXX-X for Universal Analytics or G-XXXXXXXXXX for GA4).
  5. Verify and Publish: Click Save to apply the changes. Make sure your site is published. You can do this by clicking the Publish button at the top right of the editor if you haven't published your recent changes yet.
  6. Check Your Google Analytics: Return to your Google Analytics account to ensure data is being collected. It may take up to 24 hours for the data to start appearing in your Google Analytics account.


Additional Tips:

  • Make sure that your browser does not block cookies, which can prevent tracking.
  • Consider setting up goals and conversions in Google Analytics to better track the performance of your website.
  • If you encounter issues, ensure your tracking code is entered correctly, and consult the Wix Help Center for more support.


By following these steps, you will integrate Google Analytics with your Wix site, allowing you to track and analyze your website traffic effectively.