How to integrate Magento with Google Search Console?

@maci 

Integrating Magento with Google Search Console involves verifying your website with Google and ensuring that it effectively communicates with the search engine. Here's a step-by-step guide to accomplish this:

Step 1: Sign in to Google Search Console

1. Visit Google Search Console: Go to the Google Search Console website and sign in with your Google account.
2. Add a Property: Click on "Add Property" to start the process of adding your Magento site. You have two options: Domain: Enter your domain name (this covers all subdomains and protocols). URL Prefix: Enter the specific URL of your Magento store (this can be protocol and subdomain specific).

Step 2: Verify Your Site

For verification, you have several options. Here are common methods that work with Magento:

1. HTML File Upload: Download the HTML verification file provided by Google. Use an FTP client or your hosting file manager to upload the file to the root directory of your Magento installation. Go back to Google Search Console and click "Verify."
2. Meta Tag Verification: Select the "HTML Tag" option in Search Console to get a meta tag. Log in to the Magento Admin Panel. Navigate to Content > Design > Configuration. Choose the store view you want to verify and click "Edit." Under the “HTML Head” section, paste the meta tag in the “Scripts and Style Sheets” field. Save the changes. Return to Google Search Console and click "Verify."
3. DNS Verification: Choose “Domain” property type or use the DNS verification for a URL prefix. Google will provide a TXT record to add to your domain’s DNS settings. Access your domain registrar's DNS settings and add the provided TXT record. After the TXT record is updated (this may take some time), return to Google Search Console and click "Verify."
4. Google Analytics Verification: If you have Google Analytics already set up on your Magento site using the same Google account, select this verification method. Ensure that you have admin access to the Google Analytics account. Google will verify using your existing Analytics code.

Step 3: Optimize Your Magento for Search Console

1. Submit a Sitemap: Ensure your Magento site has a properly configured XML sitemap. Navigate to Marketing > SEO & Search > Site Map in Magento admin. Generate your sitemap if you haven’t already, and note its URL. In Google Search Console, go to the "Sitemaps" section and enter your sitemap URL to submit it.
2. Monitor Performance: Use the "Performance" section in Google Search Console to track how your Magento store is performing in search results. Identify and fix any issues, such as mobile usability errors or crawl errors under the "Coverage" section.
3. Address Enhancements: Look at the "Enhancements" section to identify opportunities for improving your structured data, speed, and overall site usability.

By completing these steps, you’ll successfully integrate your Magento store with Google Search Console, allowing you to monitor and optimize your online store's search presence.