How to measure user engagement in GA4?

@vinnie 

In GA4 (Google Analytics 4), user engagement can be measured using a combination of metrics and reports. Here are some ways to measure user engagement:

1. Engagement Rate: Calculate the engagement rate by dividing the total number of engaged sessions by the total number of sessions and multiplying by 100. Engaged sessions refer to sessions where users interacted with the website/app beyond just landing on the page.
2. Average Engagement Time: Analyze the average time users spend on the site/app per session. This can help determine if users are actively engaging with the content or quickly leaving.
3. Bounce Rate: Check the bounce rate, which represents the percentage of single-page sessions where users enter and exit without any further interaction. A high bounce rate may indicate low engagement.
4. Session Duration: Look at the average duration of user sessions. This metric gives an idea of how long users are actively engaged with the site/app.
5. Event Tracking: Utilize event tracking to measure specific user interactions like clicks, downloads, video plays, form submissions, etc. This helps understand the level of engagement in different actions.
6. Conversion Tracking: Set up conversion tracking to measure user engagement leading to a specific goal, such as purchases, sign-ups, or other desired actions. This allows you to assess the effectiveness of engagement in driving conversions.
7. Cohort Analysis: Use the Cohort analysis report to understand how engagement changes over time for specific user groups. This helps identify patterns and measure the impact of user engagement on retention.
8. User Journey Analysis: Analyze user journeys to see the pages visited, events triggered, and actions taken throughout the session. Identify the pages or touchpoints that exhibit high engagement and optimize accordingly.

Remember to set up GA4 properly, enabling enhanced measurement, event tracking, and conversion tracking to capture and measure user engagement accurately.