How to optimize images for Shopify?

by cameron_walter , in category: Content Marketing , 7 months ago

How to optimize images for Shopify?

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1 answer

by june.crooks , 7 months ago

@cameron_walter 

Here are some steps to optimize images for Shopify:

  1. Resize images: Shopify recommends using images that are 2048 pixels wide for high-resolution displays. Resize your images to this width before uploading them to ensure they are optimized for modern screens.
  2. Compress images: Large image file sizes can slow down your website's loading speed. Use an image compression tool like TinyPNG or Compressor.io to reduce the file size without significant loss in image quality. Aim for images that are under 500kb in size.
  3. Use the right file format: Use JPEG format for most product images, as it provides a good balance between image quality and file size. Use PNG format for images with transparent backgrounds or for graphics with fewer colors.
  4. Name your images descriptively: Use descriptive file names for your images, including relevant keywords if possible. Instead of "IMG_001.jpg," use a name like "blue-widget.jpg" to improve search engine optimization (SEO).
  5. Optimize alt text: Alt text is the descriptive text that appears when an image fails to load. It is important both for visually impaired users and search engines. Specify alt text for each image, using relevant keywords and accurately describing the image.
  6. Enable lazy loading: Shopify has built-in lazy loading functionality, which means images are only loaded as the user scrolls down the page. This helps improve page loading speed and bandwidth usage.
  7. Use Shopify's image optimization tools: Shopify has built-in image optimization features that automatically optimize images for web viewing. Simply upload your images, and Shopify will handle the optimization process.
  8. Use an image optimizer app: Consider using an image optimizer app from the Shopify App Store, such as Crush.pics or Image Optimizer, to further optimize your images and improve loading speed.


By following these steps, you can ensure your images are optimized for Shopify, resulting in faster loading times and better overall user experience.