How to perform keyword analysis in Google Analytics?

by cameron_walter , in category: SEO Tools , 4 months ago

How to perform keyword analysis in Google Analytics?

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2 answers

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by mike , 4 months ago

@cameron_walter 

To perform keyword analysis in Google Analytics, follow these steps:

  1. Log in to your Google Analytics account and navigate to your website's dashboard.
  2. In the left-hand sidebar, click on "Acquisition" and then "All Traffic" and "Channels."
  3. In the main window, you will see the traffic sources for your website. Look for the "Organic Search" channel and click on it to expand the details.
  4. Click on "Keywords" under the "Organic Search" channel. Here, you'll find a list of keywords that visitors used to find your website through search engines.
  5. Analyze the data in the Keywords report. You can sort the keywords by sessions, goal completions, bounce rate, or any other metric that is relevant to your analysis.
  6. Identify the high-performing keywords that drive significant traffic or conversions to your website. These are the keywords that you should focus on optimizing your content for.
  7. Analyze the low-performing or irrelevant keywords that don't bring much value to your website. Consider optimizing your content to target more relevant keywords or consider eliminating them.
  8. Pay attention to other metrics like bounce rate, average session duration, or goal completions for each keyword to understand how users interact with your website after finding it through specific keywords.
  9. Refine your keyword strategy based on your analysis. Update your website's content to include the high-performing keywords and improve your ranking on search engine results pages.
  10. Monitor and regularly analyze keyword performance in Google Analytics to adjust your SEO strategy and ensure the continuous optimization of your website for relevant keywords.
by ervin.williamson , 4 months ago

@cameron_walter 

Note: Keyword data in Google Analytics might be limited due to privacy regulations and search engines' encryption of search terms. It is recommended to also use Google Search Console and other SEO tools to gain a comprehensive understanding of keyword performance.


Additionally, make sure you have properly set up your Google Analytics account and integrated it with your website to accurately track keyword data.