How to use Google Analytics for funnel analysis?

@shanie.wisozk 

To use Google Analytics for funnel analysis, follow these steps:

1. Set up goals: Go to the Admin section of your Google Analytics account and navigate to the View column. Click on "Goals" and create a new goal for each step of your funnel by defining the specific actions or pageviews that indicate completion. For example, if your funnel involves a signup process, you can set a goal for the signup confirmation page.
2. Enable Funnel Visualization: Once goals are created, go to the Reporting section and select "Conversions" in the left-hand menu, followed by "Goals" and "Funnel Visualization." This will display a graphical representation of your funnel.
3. Analyze the funnel flow: In the Funnel Visualization report, you can examine the number of visits that enter your funnel, the percentage that proceed to the next step, and where visitors drop off. This helps identify areas where users may have issues, allowing you to optimize your funnel.
4. Use segments and filters: To gain more insights, apply segments to the Funnel Visualization report. These segments can be based on demographics, behavior, traffic source, and more. Additionally, you can create custom filters to exclude specific traffic in order to focus on a specific audience or pathway through the funnel.
5. Set up custom alerts: In the Intelligence section of Google Analytics, you can create custom alerts to notify you of significant changes in your funnel metrics. This helps you quickly identify any sudden drops or increases in conversion rates.
6. Utilize additional reports: Google Analytics offers various reports related to funnels, such as the Goal Flow report and Enhanced Ecommerce reports (if applicable). These reports provide further information about user behavior and potential issues within your funnel.

Overall, by setting up goals, visualizing the funnel, analyzing the flow, using segments and filters, setting up custom alerts, and utilizing additional reports, you can effectively leverage Google Analytics for funnel analysis and optimize your conversion process.