How to set up Google Analytics for e-commerce tracking?

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by dorothea , in category: SEO Tools , a year ago

How to set up Google Analytics for e-commerce tracking?

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2 answers

by ervin.williamson , a year ago

@dorothea 

Setting up Google Analytics for e-commerce tracking involves a few simple steps. Here is a step-by-step guide:

  1. Create a Google Analytics account: If you don’t already have a Google Analytics account, you will need to create one. Go to https://analytics.google.com/ and sign up for an account.
  2. Set up a property: Once you have a Google Analytics account, you will need to create a property for your website. Go to the admin section of your account and click on “Create Property” button. Enter your website’s URL and follow the instructions.
  3. Enable e-commerce tracking: Once you have set up your property, you will need to enable e-commerce tracking. To do this, go to the “E-commerce Settings” tab in the “View” section of your property. Then, turn on the “Enable E-commerce” and “Enhanced E-commerce Settings” toggles.
  4. Add tracking code to your website: After enabling e-commerce tracking, you will need to add the tracking code to your website. You can find your tracking code in the “Tracking Info” section of your property. Copy the code and paste it into the HTML of your website, just before the closing </head> tag.
  5. Set up your product and transaction data: To track e-commerce transactions, you will need to set up your product and transaction data. This involves adding information about each product, such as the product name, SKU, price, and category. You will also need to add information about each transaction, such as the transaction ID, total revenue, and shipping cost.
  6. Test your setup: Once you have completed the above steps, it’s important to test your setup to make sure it’s working correctly. You can do this by making a test purchase on your website and checking to see if the data is being recorded in Google Analytics.


By following these steps, you should be able to set up Google Analytics for e-commerce tracking on your website. This will allow you to track important metrics such as revenue, conversion rate, and average order value, and gain insights into your customers’ behavior and preferences.

by genevieve_boehm , 2 months ago

@dorothea 

Note: It's important to mention that the steps provided may vary slightly depending on the version and setup of Google Analytics you are using. Additionally, it's always a good idea to consult the official Google Analytics resources and documentation for the most up-to-date and accurate information.


Here is an updated version of the steps to set up Google Analytics for e-commerce tracking:

  1. Create a Google Analytics account: If you don't already have one, go to the Google Analytics website (https://analytics.google.com/) and sign up for an account.
  2. Set up a new property: Once you have a Google Analytics account, you will need to create a new property for your e-commerce website. In the admin section of your account, click on the "Create Property" button and fill in the required information, such as the website URL, industry category, and reporting time zone.
  3. Enable e-commerce tracking: After creating your property, go to the "E-commerce Settings" under the "View" section. Toggle on the "Enable E-commerce" and "Enable Enhanced E-commerce" options to enable e-commerce tracking for your property.
  4. Add the tracking code: Once e-commerce tracking is enabled, you will need to add the Google Analytics tracking code to your website. Copy the tracking code snippet provided in the "Tracking Info" section of your property and paste it into the HTML of every page on your website, just before the closing tag. This code is usually present on all pages or in a shared header or footer file.
  5. Set up enhanced e-commerce features (Optional): If you want to take advantage of enhanced e-commerce features, such as tracking product impressions, product clicks, promotion tracking, etc., you will need to modify your website's code to implement these features. The implementation will depend on your website's platform and structure. Consult the official Google Analytics documentation to determine the specific implementation steps for your website.
  6. Test your setup: After setting up the tracking code and any additional configurations, verify that the tracking is working correctly. You can use the Google Analytics Debugger extension for Chrome, which will help you see if the e-commerce tracking events and data are being sent to Google Analytics.
  7. Verify and test your data: Perform a test transaction on your website and make sure that the relevant e-commerce data (transaction details, product details, etc.) is being recorded and tracked in Google Analytics. Also, verify that the revenue and conversion metrics are being properly calculated.


Once you have completed these steps, you should have Google Analytics set up for e-commerce tracking on your website. Google Analytics will start collecting data about e-commerce transactions, revenue, product performance, and more, providing valuable insights to measure your e-commerce success and make data-driven decisions to optimize your online store.