How to set up SEO-friendly URLs in HubSpot?

@terrence 

Setting up SEO-friendly URLs in HubSpot is a crucial step to enhance your website's search engine performance and improve user experience. Here’s a guide to help you:

1. Use Clean and Descriptive URLs: Make sure your URLs are simple, descriptive, and easy to read by both users and search engines. Avoid using unnecessary characters, numbers, or codes that aren’t related to the content.
2. Incorporate Keywords: Include relevant keywords that describe the content of the page within the URL. However, don’t stuff keywords unnaturally.
3. Use Hyphens to Separate Words: Hyphens improve readability and SEO. For example, use “example-page” rather than “example_page”.
4. Keep URLs Short: Shorter URLs are generally preferred by search engines. Remove any stop words or filler words that do not add value.
5. Avoid Dynamic Parameters: Use static URLs instead of dynamic ones that include characters like “?” and “&”.
6. Match URLs to Page Titles: Ensure the URL structure complements the page title for consistency and improved relevance.

Steps in HubSpot:

1. Access the Content Settings: Go to your HubSpot account and navigate to the “Marketing” section. Under this, click on “Website” and then “Pages”.
2. Edit Your Page or Blog Post: Choose the specific page or blog post for which you want to edit the URL.
3. Edit the URL Slug: Within the page editor, look for the option to edit the “URL Slug”. This allows you to define the part of the URL that comes after your domain.
4. Customize the URL: Input the SEO-friendly URL slug that you’ve crafted. Ensure it reflects the content and incorporates relevant keywords.
5. Use the URL Mapping Tool for Redirects: If you’re changing the URL of an existing page, set up a 301 redirect using the URL Mapping tool to ensure that visitors and search engines are directed to the new URL without losing any SEO value from the old page.
6. Save and Publish: After you’ve customized your URL, save the changes and publish your page. Always double-check for any broken links.

Additional Tips:

• Use Consistent Naming Conventions: Maintain a uniform structure across your site which can aid in site navigation and indexing.
• Utilize HubSpot’s SEO Tool: Use it to audit your site’s URLs and make necessary adjustments based on SEO best practices.
• Monitor Performance: Regularly check your web analytics to see how well your URLs are performing in terms of search traffic.

By taking these steps, you can create a more SEO-friendly site that performs well in search results while also providing a better user experience.