How to set up Shopify abandoned cart recovery?

by shanie.wisozk , in category: Content Marketing , 8 months ago

How to set up Shopify abandoned cart recovery?

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1 answer


by mabelle , 8 months ago


To set up abandoned cart recovery on Shopify, follow these steps:

  1. Log in to your Shopify account and go to the "Settings" tab.
  2. Select "Checkout" from the dropdown menu.
  3. Scroll down to the "Abandoned checkouts" section.
  4. Check the box that says "Automatically send abandoned checkout emails" to enable this feature.
  5. Customize your email by clicking on the "Manage templates" button.
  6. In the email template editor, you can modify the subject line, body, and design of the email to fit your brand.
  7. Personalize the emails by using tags like {{ first_name }} or {{ checkout_url }} to include the customer's name or a link to their abandoned cart.
  8. Save your changes and exit the email template editor.
  9. Scroll down further to view additional options for abandoned cart recovery, such as setting a time delay for sending the initial email or adding a second follow-up email.
  10. Click "Save" to activate your abandoned cart recovery setup.

Once this is set up, Shopify will automatically send recovery emails to customers who leave items in their cart without completing the purchase. These emails serve as reminders and can help to recover lost sales by enticing customers to return and complete their checkout.