How to trigger Google Analytics events from python?


by dudley , in category: SEO Tools , 22 days ago

How to trigger Google Analytics events from python?

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1 answer

by rusty.rosenbaum , 22 days ago


To trigger Google Analytics events from Python, you can use the Measurement Protocol API provided by Google Analytics. Here's a step-by-step guide on how to do it:

  1. First, make sure that you have set up Google Analytics for your website or app and have created a tracking ID.
  2. Install the google-analytics-measurement-protocol Python package by running the following command in your terminal:
pip install google-analytics-measurement-protocol

  1. Next, import the MeasurementProtocol class from the package and create an instance of it with your tracking ID:
from googleanalytics import MeasurementProtocol

mp = MeasurementProtocol('GA_TRACKING_ID')

  1. Now, you can use the mp.track() method to send events to Google Analytics. The method takes various parameters, including the category, action, and label of the event, as well as the client ID and user ID (optional).

Here's an example of how to track an event:

mp.track('Event Category', 'Event Action', label='Event Label', client_id='CLIENT_ID', user_id='USER_ID')

Replace Event Category, Event Action, Event Label, CLIENT_ID, and USER_ID with your own values.

  1. That's it! Now, whenever you call the mp.track() method, an event will be sent to Google Analytics with the specified parameters.

Note that there are various other types of hits that you can send using the Measurement Protocol, such as pageviews, transactions, and social interactions. You can find more information on the available parameters and hit types in the Google Analytics Measurement Protocol documentation.