Here are some steps to use Google Ads for ecommerce local SEO:
- Identify your target audience and location: First, you need to identify your target audience and the location you want to target. For example, if you're a local coffee shop, you might target coffee lovers within a certain radius of your location.
- Create a Google Ads account: If you don't already have a Google Ads account, you need to create one. This allows you to create and manage your ad campaigns.
- Identify the keywords you want to target: Use Google keyword planner to identify the keywords that your target audience would search for. This will help you create relevant ads that will appear when people search for those keywords.
- Create compelling ad copy: Write compelling ad copy that clearly communicates the benefits of your products or services, and includes a strong call-to-action. Use ad extensions to provide additional information, such as your phone number or directions to your store.
- Optimize your landing pages: Create landing pages that are optimized for the keywords and ad copy you're using. Make sure they load quickly and provide relevant information.
- Monitor and adjust your campaigns: Monitor your campaigns regularly to see how they're performing. Adjust your bids and targeting as needed to ensure you're getting the best results.
- Use location targeting: Use location targeting to ensure your ads are only shown to people within the location you want to target.
- Use ad scheduling: Use ad scheduling to ensure your ads are shown at times when your target audience is most likely to be searching for your products or services.
- Use remarketing: Use remarketing to target people who have already visited your website or shown an interest in your products or services. This can help increase conversions and generate repeat business.
- Monitor your local SEO performance: Monitor your local SEO performance to see how your ads and other efforts are impacting your search rankings and overall visibility. Make adjustments as needed to improve your performance.