How to use Google My Business for ecommerce local SEO?

by harrison.goodwin , in category: Local SEO , a year ago

How to use Google My Business for ecommerce local SEO?

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1 answer

by genevieve_boehm , 7 months ago

@harrison.goodwin 

Using Google My Business (GMB) for ecommerce local SEO can help improve your online visibility and drive more traffic to your online store. Here's how you can utilize GMB for better ecommerce local SEO:

  1. Set up your GMB profile: Start by creating or claiming your GMB listing for your ecommerce business. Provide accurate and detailed information about your business, including your store name, address, phone number, website, and other relevant details.
  2. Optimize your business information: Make sure your business information is complete, accurate, and consistent across all platforms. Include relevant keywords in your business description to improve your search ranking and attract the right audience.
  3. Select the right categories: Choose the appropriate category that best describes your ecommerce business. This will help Google understand your business and display it to relevant local search queries.
  4. Add high-quality images: Include visually appealing and high-resolution images of your products, store, or logo to enhance your GMB profile. This can attract more potential customers and give them a clear idea of what to expect.
  5. Encourage reviews: Actively ask your customers to leave reviews on your GMB profile. Positive reviews can boost your local SEO and increase consumer trust. Respond to customer reviews promptly to show your engagement and appreciation.
  6. Publish Google Posts: Use the Google Posts feature in GMB to share updates, promotions, product highlights, and other relevant information regularly. These posts appear in your GMB listing and can help improve your visibility.
  7. Utilize Q&A feature: Engage with potential customers by answering their questions in the Q&A section. Enable the Q&A feature in your GMB profile, monitor it regularly, and provide helpful and accurate responses to inquiries.
  8. Leverage GMB Insights: Utilize the GMB Insights section to monitor user interactions and gain insights into how people find and interact with your listing. This data can help you optimize your SEO efforts and better understand your customers' behavior.
  9. Implement GMB attributes: Take advantage of GMB attributes to highlight your business's unique features, such as free shipping, discounts, or special offerings. This can make your listing more informative and appealing to potential customers.
  10. Consistently update your profile: Regularly check and update your GMB profile with any changes to your business information, such as opening hours or contact details. Keeping your profile up-to-date helps Google provide accurate information to search users.


Remember, effective ecommerce local SEO involves combining GMB optimization with other SEO strategies, such as keyword research, on-page optimization, link-building, and content marketing.