To use Google Analytics to track social media performance, you'll need to follow these steps:
- Set up goals in Google Analytics: Goals will help you track the specific actions users take on your website, such as filling out a form, completing a purchase, or signing up for a newsletter. To set up goals in Google Analytics, go to the Admin section, select the desired view, and click on "Goals."
- Connect your social media accounts to Google Analytics: In the Admin section of Google Analytics, select the "Property" you want to track and click on "Data Import." Then, follow the instructions to link your social media accounts.
- Use UTM parameters: UTM parameters are tags you add to your URLs to track the source, medium, and campaign name of your social media traffic. To create UTM parameters, use Google's Campaign URL Builder tool.
- Monitor social media referrals: In Google Analytics, go to the "Acquisition" section and select "All Traffic." Then, click on "Source/Medium" to see a breakdown of where your traffic is coming from. You can use this information to monitor how much traffic you're receiving from social media channels.
- Track conversions: In the "Conversions" section of Google Analytics, you can see which social media channels are driving the most conversions. Use this information to focus your social media efforts on the channels that are generating the most results.
Overall, Google Analytics can provide you with valuable insights into how your social media channels are performing, and help you make data-driven decisions to improve your social media strategy.