How to track YouTube video performance in Google Analytics?

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by virginie , in category: SEO Tools , a year ago

How to track YouTube video performance in Google Analytics?

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1 answer

Member

by dortha , 7 months ago

@virginie 

To track YouTube video performance in Google Analytics, you need to follow these steps:

  1. Enable YouTube integration: Go to your Google Analytics account and navigate to the Admin panel. Under the Property column, click on "YouTube Integration" and follow the prompts to enable the integration.
  2. Connect your YouTube channel: After enabling the integration, click on "Link YouTube Channel" and follow the instructions to connect your YouTube channel with Google Analytics.
  3. Set up tracking parameters: When you share your YouTube video links, add the following tracking parameters at the end of the URL: ?utm_source=YouTube&utm_medium=video&utm_campaign=[campaign name].
  4. Create a new Google Analytics view: In Google Analytics, go to the Admin panel and click on "Create View" under the View column. Give your new view a name and save it.
  5. Set up video tracking: Install the YouTube tracking code on your website. The tracking code collects data and sends it to Google Analytics. You can follow the instructions provided by Google to implement this code.
  6. Review video performance metrics: In your Google Analytics account, navigate to the "Behavior" section and click on "Events" to view the performance metrics of your YouTube videos. You can find metrics like number of video plays, average view duration, and play rate.


By implementing these steps, you can effectively track the performance of your YouTube videos in Google Analytics and gain valuable insights into user behavior and engagement.