How to use Google reviews to improve my business's online reputation and SEO?

@drew 

Google reviews can be a powerful tool to improve your business's online reputation and SEO. Here are some steps you can take to make the most of Google reviews:

1. Encourage customers to leave reviews: Encourage your customers to leave reviews on your Google My Business (GMB) page. You can do this by asking them in-person or by sending them an email or message after they have made a purchase.
2. Respond to reviews: Responding to reviews shows that you value your customers' feedback and can also help address any concerns they may have had. Make sure to respond promptly and professionally to both positive and negative reviews.
3. Use keywords: When responding to reviews, use keywords related to your business or industry to help improve your SEO. This will help your GMB page show up in relevant search results.
4. Showcase positive reviews: Share positive reviews on your website, social media accounts, and other marketing materials. This can help build trust with potential customers and also improve your online reputation.
5. Monitor your reviews: Monitor your Google reviews regularly and respond to any new reviews. This will help you stay on top of any issues and continue to improve your customer experience.

By following these steps, you can use Google reviews to improve your business's online reputation and SEO. Remember to always prioritize providing excellent customer service and addressing any concerns your customers may have.