How to use Instagram hashtags for local SEO?

by cameron_walter , in category: Local SEO , a year ago

How to use Instagram hashtags for local SEO?

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1 answer

by creola.ebert , 7 months ago

@cameron_walter 

Using Instagram hashtags strategically can help boost your local SEO efforts. Here's how you can use Instagram hashtags for local SEO:

  1. Research local hashtags: Identify popular local hashtags that are relevant to your business and target audience. Search for hashtags that people in your local area commonly use when posting on Instagram. These hashtags could include the name of your city or neighborhood, local events, landmarks, or popular local businesses.
  2. Include local hashtags in your posts: When creating Instagram posts, make sure to include a combination of local and relevant hashtags in your captions or comments. For example, if you own a restaurant in San Francisco, you could use hashtags like #SanFranciscoEats, #SFfoodie, or #BestRestaurantsInSF. Including local hashtags helps your content appear in the search results when users search for posts related to your local area.
  3. Create branded local hashtags: Consider creating your own branded local hashtags that are unique to your business. Incorporate your business name or location into the hashtag to make it specific to your brand. Encourage your customers to use these hashtags when they visit your business or post about it on Instagram. This can help increase your brand visibility and attract more local customers.
  4. Engage with local influencers and customers: Identify influential Instagram accounts in your local area that align with your business or industry. Engage with their posts by commenting, liking, and sharing their content. Additionally, encourage your customers to share their experiences at your business using local hashtags. Engaging with influential accounts and local customers increases your visibility and can attract more local followers and potential customers.
  5. Monitor local hashtag discussions: Track the hashtags that are relevant to your business and local area. Monitor the conversations happening around these hashtags and engage with users who are discussing topics related to your business. This helps you stay connected with the local community and opens up opportunities for building relationships and partnerships with other local businesses.


Remember to use hashtags responsibly, ensuring they are relevant to your content and not spammy. By incorporating local hashtags into your Instagram strategy, you can improve your local SEO and increase your online visibility a**** your target audience.