@clarabelle Here are some best practices for utilizing Instagram stories for local SEO:
- Use Location Tags: Add location tags on your Instagram Stories to increase visibility and attract potential customers nearby. This increases the chances of being discovered by users who may be interested in your business.
- Use Hashtags: Utilize relevant and targeted hashtags, specific to your industry, brand and location within your Instagram Stories to increase engagement. It also helps with increasing visibility.
- Use Geotags: Add the location and address of your business in your Instagram stories. This helps potential customers find you easily.
- Utilize User-Generated Content: Encourage customers to post content about your business and then feature it on your Stories. It increases reach, builds brand loyalty and trust.
- Promote Events: Promote local events and offers in your Instagram Stories. This way it informs locals that there’s something happening near them and your business is involved.
- Consistency: Regularly post engaging stories that highlight your business, products and services. It increases engagement and helps grow your local audience.