How to use Semrush for international SEO?

@naomi_cronin 

Semrush is a powerful tool that can help you with your international SEO efforts. Here are some steps to follow to use Semrush for international SEO:

1. Determine the Target Market: Before you begin, it is important to know which countries and languages you want to target. You can use Semrush's "Market Explorer" tool to find out which countries have the highest search volumes for your target keywords.
2. Keyword Research: Once you have identified your target market, use Semrush's "Keyword Magic Tool" to find relevant keywords that are popular in the language and country you are targeting.
3. Competitor Research: Use Semrush's "Domain Overview" tool to research your competitors' SEO strategies in your target market. This will give you an idea of what strategies are working and what you need to do to compete.
4. Analyze Local Backlinks: Use Semrush's "Backlink Analytics" tool to find out where your competitors are getting their backlinks from. This will help you identify high-quality local websites that you can reach out to for backlinks.
5. Multilingual Site Audit: Use Semrush's "Site Audit" tool to identify any technical issues on your website that could affect your international SEO efforts. Make sure your website is optimized for different languages and countries.
6. Localized Content: Use Semrush's "SEO Content Template" tool to create content that is optimized for your target market. This tool will give you suggestions on the keywords to include in your content and how to structure it.
7. Track Performance: Finally, use Semrush's "Position Tracking" tool to track your website's rankings in your target market. This will help you identify any changes you need to make to your SEO strategy.

By following these steps, you can use Semrush to optimize your website for international SEO and increase your visibility in your target market.