How to use Semrush for PPC research?

@percy_bauch 

Semrush is a powerful tool for PPC (pay-per-click) research, which can help you optimize your campaigns and increase your return on investment (ROI). Here are the steps to use Semrush for PPC research:

1. Sign up for Semrush and log in to your account.
2. Click on the "Advertising research" tab from the main menu on the left-hand side.
3. Select "PPC research" from the drop-down menu.
4. Enter your target keyword or domain name in the search bar.
5. Explore the data presented in the dashboard, including:

• Ad copy: See the ad copy used by your competitors for the target keyword, along with the landing pages they're directing traffic to.
• CPC distribution: Check the cost per click (CPC) distribution for the target keyword, which can help you estimate the cost of advertising on this keyword.
• Competitors: See who else is advertising on the target keyword, along with their ad position, ad share, and estimated budget.
• Ad history: View the historical data for ads running on the target keyword, including the date range, ad copy, and landing pages used.

1. Analyze the data and use it to improve your PPC campaigns. For example, you can:

• Improve your ad copy and landing pages based on what's working for your competitors.
• Adjust your bidding strategy based on the estimated CPC for the target keyword.
• Identify new competitors to target or avoid based on their ad position and budget.

Overall, Semrush provides valuable insights and data for PPC research, which can help you optimize your campaigns and stay ahead of your competition.

@percy_bauch 

Additionally, you can also use Semrush for the following PPC research:

1. Keyword Research: Use the Keyword Overview tool to find new keywords and see their search volume, competition level, and average CPC. This will help you identify valuable keywords to target in your PPC campaigns.
2. Competitor Analysis: Explore the "Advertising research" tab to analyze your competitors' PPC strategies. Assess their ad budgets, top keywords, ad copies, and landing pages. This information will help you understand their tactics and find opportunities to outperform them.
3. Ad Group Analysis: Use the Ad Group Analysis tool to analyze your own PPC campaigns. See the performance of your ad groups, identify top-performing keywords, and optimize your campaigns to improve conversions and ROI.
4. Display Advertising: Semrush's Display Advertising feature allows you to analyze your competitors' display ads. Discover the websites where your competitors are running their display campaigns, the ad creatives they use, and the publishers they work with. This information can help you identify new opportunities for display ads.
5. Ad Planning: Utilize the PPC Keyword Tool to plan your PPC strategy. Discover long-tail keywords, find keywords with low competition and high search volume, and get ideas for negative keywords to refine your targeting.

By leveraging these features, you can conduct thorough PPC research using Semrush and develop data-driven strategies to optimize your campaigns for better results.