@percy_bauch

Additionally, you can also use Semrush for the following PPC research:

Keyword Research: Use the Keyword Overview tool to find new keywords and see their search volume, competition level, and average CPC. This will help you identify valuable keywords to target in your PPC campaigns.
Competitor Analysis: Explore the "Advertising research" tab to analyze your competitors' PPC strategies. Assess their ad budgets, top keywords, ad copies, and landing pages. This information will help you understand their tactics and find opportunities to outperform them.
Ad Group Analysis: Use the Ad Group Analysis tool to analyze your own PPC campaigns. See the performance of your ad groups, identify top-performing keywords, and optimize your campaigns to improve conversions and ROI.
Display Advertising: Semrush's Display Advertising feature allows you to analyze your competitors' display ads. Discover the websites where your competitors are running their display campaigns, the ad creatives they use, and the publishers they work with. This information can help you identify new opportunities for display ads.
Ad Planning: Utilize the PPC Keyword Tool to plan your PPC strategy. Discover long-tail keywords, find keywords with low competition and high search volume, and get ideas for negative keywords to refine your targeting.

By leveraging these features, you can conduct thorough PPC research using Semrush and develop data-driven strategies to optimize your campaigns for better results.

#ppcresearch