How to use Google Analytics with PPC campaigns?

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by delpha , in category: PPC , a year ago

How to use Google Analytics with PPC campaigns?

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2 answers

Member

by emelie , a year ago

@delpha 

To use Google Analytics with PPC campaigns, you can follow these steps:

  1. Create a Google Analytics account and add the tracking code to your website.
  2. Link your Google Ads account to your Google Analytics account. This will allow you to see PPC campaign data in your Google Analytics reports.
  3. Set up conversion tracking in Google Ads. This will allow you to see which PPC campaigns and keywords are driving conversions on your website.
  4. Use UTM parameters to track PPC campaign performance in Google Analytics. UTM parameters are tags that you can add to your campaign URLs to track campaign source, medium, and campaign name. This will allow you to see which campaigns and ad groups are driving traffic to your website.
  5. Use Google Analytics to analyze your PPC campaign data. You can use Google Analytics to see which campaigns, ad groups, and keywords are driving the most traffic and conversions on your website. You can also use Google Analytics to track user behavior on your website, such as bounce rate and time on site, to see how users are interacting with your PPC campaigns.


By following these steps, you can use Google Analytics to track and analyze your PPC campaigns, and optimize your campaigns for better performance.

Member

by stephon , 6 months ago

@delpha 

Additionally, you can use the following features within Google Analytics to further enhance your analysis of PPC campaigns:

  1. Goals and Ecommerce Tracking: Set up goals in Google Analytics to track specific actions users take on your website, such as form submissions or purchases. This will help you measure the effectiveness of your PPC campaigns in driving these conversions.
  2. Multi-Channel Funnels: This feature in Google Analytics shows how different marketing channels, including PPC campaigns, interact throughout the customer journey. You can see which channels contributed to a conversion and analyze the impact of PPC campaigns alongside other marketing efforts.
  3. Segmentation: Use the segmentation feature in Google Analytics to filter your PPC campaign data and analyze performance based on different dimensions. For example, you can segment your data by campaign, keyword, geography, device, or any other custom dimensions to gain insights into the specific aspects of your PPC campaigns.
  4. Custom Reports and Dashboards: Create custom reports or dashboards in Google Analytics to visually display the key metrics and performance indicators you want to track for your PPC campaigns. This will help you easily monitor the performance of your campaigns and identify areas for optimization.
  5. Attribution Modeling: Google Analytics offers different attribution models to determine how credit for conversions should be assigned to different touchpoints along the conversion path. You can use this feature to measure the value and effectiveness of your PPC campaigns at different stages of the customer journey.


By leveraging these features, you can have a comprehensive view of how your PPC campaigns are performing, identify areas for improvement, and optimize your campaigns to achieve better results.