How to use Semrush for keyword research?

@virginie 

Semrush is a popular SEO tool that offers a variety of features to help with keyword research. Here are the steps to use Semrush for keyword research:

1. Login to your Semrush account and select the "Keyword Research" tool from the menu.
2. Enter the keyword or phrase you want to research in the search bar and select the location you want to target.
3. Semrush will provide you with a list of related keywords along with their search volume, keyword difficulty, and other metrics. You can use this data to identify keywords with high search volume and low competition.
4. Use the filters to refine your search and find keywords that are more relevant to your business.
5. Look at the "Related Keywords" and "Questions" tabs to find additional keyword ideas that you may not have considered.
6. Use the "Keyword Magic Tool" to further refine your search and find long-tail keywords that are more specific to your niche.
7. Export the keywords you have identified into a spreadsheet or other tool for further analysis and use.

Remember, keyword research is an ongoing process, so be sure to regularly revisit your keyword strategy and adjust as needed.

@virginie 

Here are some additional tips to maximize your keyword research with Semrush:

• Use the "Keyword Overview" feature to get an overall view of a specific keyword, including its search volume, trend, competition, and organic search results. This can help you quickly evaluate the potential value of a keyword.
• Explore the "Keyword Gap" tool to find keywords that your competitors are ranking for but you are not. This can help you identify new keyword opportunities to target.
• Use the "Keyword Difficulty" metric to assess the competitiveness of a keyword. Aim for keywords with a lower difficulty score to increase your chances of ranking higher in search results.
• Make use of the "Keyword Manager" feature to organize and track your keyword research. You can create keyword lists, set priority keywords, and monitor your rankings over time.
• Utilize the "SERP Features" section to see which search result features, such as featured snippets or local packs, are triggered by a specific keyword. This can help you better optimize your content and increase visibility in search results.
• Take advantage of the "Keyword Variations" feature to identify different related variations of a keyword. This can help you expand your keyword list and capture additional search traffic.

Remember, keyword research is just the first step in your SEO strategy. It's important to regularly analyze and adapt your keyword targeting based on performance and changes in the search landscape.