@annabell_mcdermott Here are some tips on how to use video content for ecommerce local SEO:
- Create videos that showcase your local area: Show off some popular landmarks, events or other interesting places around your store. This will help to place your business within the local context and create a personal connection with the viewers.
- Include local keywords in the video title and description: Make sure to include local keywords that are relevant to your business in the title and description of your video. This will help your video to rank higher in local search results.
- Optimize the video for local search: Use relevant tags, annotations and meta data to optimize your video for local search. This will help your video to be easily discoverable by people searching for local content.
- Promote your video locally: Share your video on local social media channels, forums and online communities. This will help to increase visibility and drive local traffic to your store.
- Use video testimonials: Record video testimonials from satisfied local customers and include them on your website. This will help to establish trust with potential customers and improve your local SEO ranking.