How will a URL shortener affect search engine crawlers and social media?

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by julio , in category: SEO , a month ago

How will a URL shortener affect search engine crawlers and social media?

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1 answer

by shanie.wisozk , a month ago

@julio 

URL shorteners can affect both search engine crawlers and social media in the following ways:

  1. Search Engine Crawlers: Search engine crawlers rely on the URL structure to understand the context and content of a web page. When a long URL is shortened, the crawler loses access to the original URL, which makes it difficult to determine the relevance and context of the page. This can negatively impact the page's search engine ranking.
  2. Social Media: URL shorteners are commonly used on social media platforms to save space and make it easier to share links. However, they can also be used to obscure the original URL and make it difficult to know where a link is actually leading. This can lead to potential security and privacy concerns, as well as decreased trust in the content being shared.


It's important to note that while URL shorteners can have these effects, they are still widely used due to their convenience and are generally considered safe as long as they are used from a reputable source.