What is a 'product' in google analytics?

by jaycee_rowe , in category: SEO Tools , 7 months ago

1 answer


by mike , 7 months ago


In Google Analytics, a 'product' refers to a specific item or service that a company offers to its customers. It can be a physical product such as clothing, furniture, or electronics, or it can be a digital product or service like software, e-books, or online courses. Each product is assigned a specific code or ID in Google Analytics to track its performance, including metrics such as revenue, quantity sold, conversions, and more. This data helps businesses analyze the success and impact of their products and make informed decisions to optimize their marketing and sales strategies.