How to enable google analytics enhanced ecommerce using gtm?

by clarabelle , in category: SEO Tools , 2 months ago

How to enable google analytics enhanced ecommerce using gtm?

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1 answer

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by emelie , 2 months ago

@clarabelle 

To enable Google Analytics Enhanced Ecommerce using Google Tag Manager, follow these steps:

  1. Set up a Google Analytics account and make sure you have created a property for the website you want to track.
  2. Log in to your Google Tag Manager account and open the container for the website you want to track.
  3. Go to the Workspace section and click on "Add a new tag".
  4. Name the tag something descriptive, like "Google Analytics - Enhanced Ecommerce".
  5. Click on the Tag Configuration section and select Google Analytics: Universal Analytics as the tag type.
  6. In the Tracking ID field, enter your Google Analytics tracking ID.
  7. Under Track Type, select Page View.
  8. Scroll down to the More Settings section and click on Ecommerce.
  9. Enable Enhanced Ecommerce Features by setting it to true.
  10. Save the tag and publish the changes to the container.
  11. Test the implementation by visiting your website and checking if the Google Analytics tags are firing correctly.
  12. To track Enhanced Ecommerce data, you will need to set up additional tags in Google Tag Manager for each ecommerce action you want to track, such as add to cart, checkout, and purchase.


By following these steps, you can enable Google Analytics Enhanced Ecommerce tracking using Google Tag Manager for your website.