How to send events in adobe analytics using gtm?

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by susan , in category: SEO Tools , 4 months ago

How to send events in adobe analytics using gtm?

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1 answer

by domenico.weimann , 4 months ago

@susan 

To send events in Adobe Analytics using Google Tag Manager (GTM), you can follow these steps:

  1. Set up Adobe Analytics in GTM: Log in to your GTM account and navigate to the container where you want to add the Adobe Analytics tags. Click on "Tags" in the left-hand menu. Click on "New" to create a new tag. Name your tag (e.g., "Adobe Analytics"). Click on "Tag Configuration" and select "Adobe Analytics - Universal Analytics" or "Adobe Analytics - Legacy" depending on your setup. Configure the settings for your Analytics implementation, such as the tracking ID, custom variables, etc.
  2. Create a trigger for the event: Click on "Triggers" in the left-hand menu. Click on "New" to create a new trigger. Select the trigger type that matches the event you want to track (e.g., click, form submission, pageview, etc.). Configure the trigger settings (e.g., specify the element, URL, or other conditions that must be met for the event to fire).
  3. Set up the tag to send the event: Click on "Tags" in the left-hand menu. Click on the Adobe Analytics tag you created earlier. Under "Triggering," select the trigger you created in the previous step.
  4. Customize the event data: Expand the "Fields to Set" section in the Adobe Analytics tag configuration. Add key-value pairs representing the event data you want to send. For example, if you want to send an event with a specific category, action, and label, set the fields like this: Field Name: eventCategory Value:
  5. Save and publish your changes: Click on "Submit" in the top-right corner of GTM to save your changes. Click on "Publish" to publish the changes to your live website.


Now, when the specified event is triggered according to the trigger configuration, the Adobe Analytics tag will fire and send the event data to your Analytics account. Make sure you test the implementation thoroughly before going live.