How to implement rules and events for form tracking in adobe launch?

by declan_ritchie , in category: SEO Tools , 4 months ago

How to implement rules and events for form tracking in adobe launch?

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1 answer

by cameron_walter , 4 months ago

@declan_ritchie 

To implement rules and events for form tracking in Adobe Launch, follow these steps:

  1. Login to Adobe Launch and navigate to your desired Project.
  2. Go to the 'Rules' tab and click on 'Create New Rule'.
  3. Give your rule a name that reflects its purpose, such as "Form Tracking".
  4. Under the 'Conditions' section, click on 'Add New Event'. Choose the event trigger that corresponds to the form action you want to track, such as "Form Submit" or "Form Abandonment".
  5. Configure the event trigger by selecting the appropriate event details, such as the form ID or class name. You can use the 'Select an Element' option to choose the form element directly from the webpage.
  6. Click on 'Add Action' under the 'Actions' section to define what should happen when the form event is triggered.
  7. Select the appropriate action, such as sending data to Adobe Analytics or customizing the data sent.
  8. Configure the action details based on your requirements. For example, if you chose to send data to Adobe Analytics, specify the variables and values you want to capture.
  9. Save the rule and publish it to your desired environment.
  10. Repeat the process for each form event or action you want to track. You can create separate rules for each form or consolidate them based on your needs.
  11. Test the form tracking by submitting or abandoning the form and verify if the data is being sent correctly to Adobe Analytics or any other desired destination.


Remember to test and validate your implementation thoroughly to ensure the accuracy of the data being tracked.