How to implement GA4 tracking for Shopify?

@june.crooks 

To implement GA4 tracking for Shopify, follow the steps below:

1. Set up a Google Analytics 4 (GA4) property: Sign in to your Google Analytics account or create a new one. Go to the Admin section and click on "Create Property". Choose "Web" as the property type. Enter your Shopify store's URL and property name, and click on "Create".
2. Get your GA4 Measurement ID: In the Admin section of your GA4 property, click on "Data Streams" under the "Measurement" tab. Click on the "+ Add Stream" button and choose "Web" as the source. Configure the data stream and save it. In the Data Streams list, find your newly added stream and copy the Measurement ID.
3. Install Google Tag Manager (GTM): Sign in to your Shopify store's admin dashboard. Go to "Online Store" and choose "Themes". Click on the "Actions" dropdown and select "Edit Code". Locate the "theme.liquid" file in the Layout folder and click on it to open. Find the closing tag () and paste the GTM container snippet above it. (You can find this snippet in your GTM account under "Admin" -> "Install Google Tag Manager".) Save the changes.
4. Set up GA4 tags in Google Tag Manager: Open Google Tag Manager and select your container. Go to "Tags" and click on "New". Name your tag (e.g., "GA4 Event Tracking") and click on the "Tag Configuration" section. Choose "Google Analytics: GA4 Event" as the tag type. Configure the tag with your Measurement ID and the desired tracking settings. Save the tag.
5. Configure GA4 triggers: Go to "Triggers" in Google Tag Manager and click on "New". Name the trigger (e.g., "Shopify All Pages") and choose "Page View" as the trigger type. Define the trigger conditions, usually by leaving them empty to fire on all pages. Save the trigger.
6. Associate tag with trigger: Go back to the "Tags" section and select the GA4 tag you created. Under "Triggering", click on the "+ Add" button. Choose the trigger you created in the previous step and save the changes.
7. Submit the changes: Go to the "Submit" section in the upper right corner of Google Tag Manager. Provide a Version name or description for the changes made and click "Submit". Click on "Submit" again to confirm the submission. Finally, click on "Publish" to push the changes live.

That's it! GA4 tracking should now be implemented in your Shopify store. Remember to test the tracking and check the GA4 Real-Time reports to ensure it's working correctly.