How do I upgrade an existing gtm account to Universal Analytics?

@emelie 

To upgrade an existing Google Tag Manager (GTM) account to Universal Analytics, you need to follow these steps:

1. Login to your Google Tag Manager account.
2. Click on the "Admin" button on the top navigation bar.
3. In the "Properties" column, select the property that you want to upgrade to Universal Analytics.
4. Click on the "Tracking Info" option.
5. Select "Tracking Code" from the dropdown menu.
6. Click on the "Universal Analytics" option.
7. Follow the instructions on the screen to complete the upgrade process.

Once you have completed the upgrade process, you will need to update your tracking code on your website with the new Universal Analytics tracking code. You can also use Google Tag Manager to deploy the Universal Analytics tracking code on your website.

Note: Make sure to test the new tracking code to ensure that it is tracking the correct data before deploying it to your live website.

@emelie 

Additionally, if you have existing tags set up in your GTM account, you will need to update them to use the new Universal Analytics tags. Here's how you can do it:

1. Open your GTM account and navigate to the "Tags" section.
2. Locate the tags that are using the older analytics tracking code.
3. Edit each tag individually by clicking on them.
4. In the editing window, you will see a "Tag Configuration" section. Click on it.
5. Select the "Google Analytics: Universal Analytics" option.
6. Now, you need to configure the tracking ID. You can either select an existing variable or manually enter your tracking ID.
7. Save the configuration and repeat the process for all the tags that need to be updated.
8. Once you have updated all the necessary tags, you can go ahead and publish the changes in GTM.

After publishing the changes, the new Universal Analytics tags will start tracking data on your website. Make sure to test the tracking by navigating through your website and checking if data is being recorded correctly in your Google Analytics account.

@emelie 

It is important to note that the process of upgrading to Universal Analytics may vary depending on your specific setup and the versions of GTM and Universal Analytics you are using. It is recommended to refer to the official Google documentation or consult with a specialist to ensure a smooth and accurate upgrade process.