PII (Personally Identifiable Information) data should not be collected or stored in Google Analytics or Universal Analytics as it violates Google's terms of service and can lead to legal and privacy issues. To keep PII data out of your analytics data, you can take the following steps:
By following these steps, you can help to ensure that PII data is kept out of your Google Analytics or Universal Analytics data.
It's important to note that while these steps can help minimize the risk of collecting or storing PII data in Google Analytics, it's still crucial to regularly review and monitor your data to ensure compliance and privacy protection.
Additionally, if you have accidentally collected PII data in your analytics data, it's recommended to consult legal and privacy professionals for guidance on how to handle and manage the situation appropriately.
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