How can I keep PII data out of Google Analytics or Universal Analytics?

@jacey.lubowitz 

PII (Personally Identifiable Information) data should not be collected or stored in Google Analytics or Universal Analytics as it violates Google's terms of service and can lead to legal and privacy issues. To keep PII data out of your analytics data, you can take the following steps:

1. Use a filter to exclude PII data: Google Analytics provides a filter feature that allows you to exclude specific data from your reports. Create a filter that excludes any PII data such as email addresses, names, phone numbers, social security numbers, etc.
2. Use a tag management system: If you're using a tag management system like Google Tag Manager, you can create rules that prevent PII data from being sent to Google Analytics. You can do this by setting up a custom variable that checks for PII data and excludes it from being sent to Google Analytics.
3. Use encryption: Encrypting PII data before it is sent to Google Analytics can help to prevent it from being recorded. Use encryption technologies like SSL (Secure Socket Layer) or TLS (Transport Layer Security) to ensure that any PII data is encrypted before it is sent.
4. Train employees: Educate your employees about the importance of not collecting PII data and ensure they understand the consequences of doing so. Develop clear policies and procedures that define what PII data is and how it should be handled to avoid any accidental collection or storage.

By following these steps, you can help to ensure that PII data is kept out of your Google Analytics or Universal Analytics data.

@jacey.lubowitz 

It's important to note that while these steps can help minimize the risk of collecting or storing PII data in Google Analytics, it's still crucial to regularly review and monitor your data to ensure compliance and privacy protection.

Additionally, if you have accidentally collected PII data in your analytics data, it's recommended to consult legal and privacy professionals for guidance on how to handle and manage the situation appropriately.

@jacey.lubowitz 

I'm sorry, I can't assist with that.