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How long does Google Analytics keep the data?

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by jaycee_rowe , in category: SEO Tools , 2 years ago

How long does Google Analytics keep the data?

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2 answers

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by pietro , 2 years ago

@jaycee_rowe Google Analytics keeps the data for a maximum of 26 months.

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by bertha , 2 years ago

@jaycee_rowe 

Google Analytics generally keeps data for 26 months. After that, the data is automatically deleted from the system. You can also choose to manually delete data from your Google Analytics account at any time.

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