@naomi_cronin SEO stands for Search Engine Optimization, and it is the process of making your website content more visible to search engines like Google. When a search engine crawls through your site, it determines your website’s main topic and then ranks you based on how relevant you are to that topic.
SEO involves various techniques and strategies to improve your website's visibility in search engine results pages (SERPs). This includes optimizing your website structure, content, and meta tags, as well as improving the overall user experience. The goal of SEO is to increase organic (non-paid) traffic to your website by ranking higher in search engine results for relevant keywords. This increased visibility can lead to more website traffic, brand exposure, and potential customers.