How to optimize Wix for SEO?

@clarabelle 

Optimizing your Wix website for SEO involves a combination of on-page and off-page strategies. Here are some steps to help improve your site's SEO:

1. Keyword Research: Identify relevant keywords that potential visitors might use when searching for your content. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find suitable keywords.
2. Optimize Page Titles and Descriptions: Ensure each page has a unique title and meta description that includes your target keywords. Keep titles under 60 characters and descriptions under 160 characters.
3. Use Headings Properly: Structure your content using headings (H1, H2, H3). Use only one H1 tag per page, which should include your primary keyword.
4. Create Quality Content: Publish original, valuable, and engaging content that answers users' questions and meets their needs. Regular blog posts can help increase your site's visibility.
5. Optimize Images: Compress images for faster loading times and use descriptive filenames and alt text to improve accessibility and help search engines understand the content.
6. Enable Wix SEO Wiz: Use Wix’s built-in SEO Wiz tool. It provides a personalized SEO plan, ensuring you cover all essential SEO elements.
7. Improve Site Speed: A fast-loading site is crucial for SEO. Optimize multimedia files, use lazy loading, and enable browser caching to enhance site speed.
8. Ensure Mobile Friendliness: Since Google uses mobile-first indexing, make sure your site is mobile-friendly. Wix automatically creates a mobile version of your site, but double-check and optimize it for the best user experience.
9. Set Up Google Search Console and Analytics: Register your site with Google Search Console and Google Analytics to monitor traffic and gain insights into how users interact with your site.
10. Utilize Internal Linking: Link your site's pages internally to help search engines understand the site structure and distribute link equity throughout your pages.
11. Secure Your Website: Use HTTPS to ensure your site is secure. Wix provides free SSL certificates, which are activated automatically.
12. Create Backlinks: Reach out to other sites in your niche to build quality backlinks. Guest blogging and collaborating with influencers can be effective strategies.
13. Submit Sitemap: Use Wix's SEO tools to submit your sitemap to search engines, ensuring they can properly index your pages.
14. Monitor and Adjust: SEO is an ongoing process. Regularly check your analytics data to see what’s working, and make adjustments as needed.

By following these steps, you can significantly enhance your Wix website's visibility on search engines and attract more organic traffic.